Diversity, Fully Baked

Hiring a diverse team is critical for your business. It's more than just about appearance and doing the right thing (and it is the right thing to do): It is vital to your team's' performance

But what is a diverse team? What does that mean? Well it turns out that a reality TV show in the UK may understand diversity better than many companies out there: BBC’s The Great British Bake Off (Called the Great British Baking Show on American Netflix) has a truly diverse cast. 

Season 6 Cast, Great British Bake Off, courtesy of The Independent

Season 6 Cast, Great British Bake Off, courtesy of The Independent

The format of the show is basically The Bachelor for baked goods. The head judges, renowned bakers, are looking for the best amateur baker in Britain. Each week a contestant is eliminated based on their performance. However, unlike the often monochromatic cast of ABC's The Bachelor; The Bake Off cast showcases the UK's multicultural society quite well. But it also highlights something deeper: A great baker can be anyone. 

When you think of someone who loves to bake, whom do you see?  A specific gender? A specific age? Skin color? Lets push that further, what does this person do as their day job? - Well, whatever the image you conjure up, the Bake Off shows that many people who do not look like your hypothetical vision can bake at the highest level. 

Furthermore, and this is the key reason team diversity is crucial: The diverse cast containing construction workers, university students, healthcare professionals, moms, dads, teenagers, grandparents, and healthcare professionals of Scottish, English, Indian, Bangladeshi, Filipino, and Lithuanian backgrounds among others, routinely brings new techniques and ideas to the craft of baking. 

The two judges, Mary Berry and Paul Hollywood, are famous in the United Kingdom for their deep knowledge and love of baking; you'd think they'd seen everything that's possible - They have not. In every series there are several instances where a new concept, a new flavor combination, or a new technique born from this diverse talent pool creates a fundamentally new experience for Berry and Hollywood. One that makes them revel in delight and wonder.  

Celebrity bakers and Bake Off judges Paul Hollywood and Mary Berry, courtesy of Radio Times

Celebrity bakers and Bake Off judges Paul Hollywood and Mary Berry, courtesy of Radio Times

Now of course this is a reality TV show, so its narrative is tightly controlled by the show’s producers. But here is your goal in building a diverse team: To cull broad experiences and perspectives into your project. If you succeed in doing that, your team will follow through in ways you can't even envision. Now, finding that team is a challenge, but that's why PERFECT LOOP exists. We're building a platform to help find and quickly evaluate candidates with the backgrounds and experiences you need, even when they come in a form you have not considered yet. 

By Nathan Chaffetz

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